BACKGROUND

Paciolan's Pac Platform is an enterprise software for our clients enabling them to sell tickets to fans, manage fundraising settings, send marketing emails, create mobile tickets, and more.
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The process of creating and designing mobile tickets was done on a legacy platform, making it difficult to use and time consuming. With clients moving toward 100% mobile ticketing, the efficiency to design mobile tickets was at its highest.

TEAM

Solo designer, 1 Product Manager, 10 Engineers

TIMELINE

September 2020 - January 2021

"We're trying to move to 100% NFC tickets next year. There's not really a need for us to have important information on the back of the pass - sometimes we use the custom fields on the front as a workaround for things we can't accomplish with the current ticket building process."
- TJ @ Wells Fargo Arena (past client)

"I'm the only one who creates the tickets since it's way too complicated to make a ticket right now. Although most of the time we use the same colors and images, it's still extremely tedious to create tickets even though they could look almost exactly the same as tickets we've made in the past. Things like cropping images and knowing HEX codes have also been a struggle since I'm not a designer and this isn't what my main job entails."
- Ben @ Cincinatti Arts

Discovery

After conducting interviews and usability testing with clients, we were able to gather the problems that our users had with the current method in creating a ticket through our legacy system. Although most of the problems were apparent after just looking at the legacy system, many new problems were discovered after talking to our clients.

🕵️ Our users are NOT designers

Clients with no design experience have to use HEX codes, understand what colors are accessible to read, and crop their own photos.

💡 Creating a ticket takes too much time

Despite having predefined content such as the event name, date/time, cover photo, and school/brand colors, clients still spent an average of over an hour designing a ticket.

Existing legacy system used to create a mobile ticket

DESIGN

Increasing efficiency and time saved

Creating a ticket no longer had to feel tedious and manual. With our duplication feature, color wheel with preset colors, saved templates, and automated codes, clients no longer have to waste time inputting repetitive information.

Read-only fields are automatically curated from other fields to reduce repetitiveness and colors can now be saved as presets

HIGHLIGHTS

Easier workflow

With our cropping tool and color wheel, clients no longer need to spend a long time training employees to perform skills that aren't needed for their everyday job AND manual tasks outside of the tool were no longer needed.

Clients can now visually see colors, images, and a preview of the ticket making it easier to understand how to build a ticket

HIGHLIGHTS

Live Preview

With the live preview of tickets and ability to directly save tickets, clients can visually see how their tickets look like as they're designing it versus having to manually send themselves a ticket to their mobile phone each time they make a small change.

Clients can easily take screenshots of the ticket for a quick and easy review process

HIGHLIGHTS

Preventing User Error

Manual tasks such as giving your tickets a "Format Code" and assigning a font color are now automated (also great for accessibility purposes).

With the addition of Additional Notes, automatic saves with time stamps, and the live preview, users will know immediately if they're on the wrong ticket before they waste time making updates.

Tickets can be personalized with custom notes and names to reduce the amount of times users try editing the incorrect ticket

Success

After 8 months of discovery, solutioning, development, and countless UX review sessions, Ticket Designer was finally live! We started off with a few early access clients and received all positive feedback. There were a few tweaks to be made, but releasing Ticket Designer resulted in tons of praise from the company and our clients.

Read more about it below:
Ticket Designer, the ultimate tool to create and customize mobile tickets with ease.
Cruising in the Fast Lane: Ticket Designer and the Top 5 Fastest Ticket Creators.

90%

Reduction in time to design
a mobile ticket

100%

Adoption rate

<5 min

Average time to design a mobile ticket

100%

Satisfaction rate